Wednesday, December 19, 2012

Professional, my ass

Gun manufacturers sell to a group of consumers who want to believe that violence is part of masculinizing education, including allowing boys to fight each other in school without penalty. That same thinking uses the illusion of swaggering, dominating, belligerent and violent machismo as a form of eroticism, of sexualizing guns as a merchandizing strategy.

You don't buy the skills of a professional by buying an assault style weapon. The reality is that these weapons are being acquired not by 'professionals', whatever the hell they think that is in this context. They are being acquired and used by people like James Holmes and Adam Lanza. Last I checked, 'viciously crazy' was not a category of profession.

Below are two of the marketing strategies used by sellers and the manufacturer.  It should make you feel sick, it should make you angry at the mindset of the pro-gunners to whom this appeals,  and towards the manufacturer, too.

"If it's good enough for the professional, it's good enough for you."

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